遠見雜誌報導

在美國好萊塢電影裡，經常可見貨櫃車馳騁公路的壯觀畫面，但鮮少人知道，美國約三成的路上貨櫃車廂，都採用台灣的鋼塑複合板材料。而這家名揚海外的森鉅科技材料公司，所研發的利基型商品毛利率達35％以上，讓許多傳產業者望塵莫及。
工廠設在台南歸仁區的森鉅「惦惦賺錢無人知」，不僅製造的複合板品質，國外廠商難以超越，所創下的事蹟，甚至連台南億載會（當地最大的企業聯誼組織）成員都不清楚。

森鉅是台灣典型的中堅企業，出生於農家的鄭憲得、鄭憲堂及鄭憲松三兄弟，從小都要到田裡幫忙，兄弟們為扭轉命運，共同創業建設公司，後來看到應用範圍廣的複合板材料頗具潛力，1994年成立森鉅，轉投入建築材料領域。

所製造的鋁塑複合板，主要應用於建築帷幕牆，知名案例如中國武漢世貿大樓58層樓的外牆、台北南港軟體園區採用的鋁塑板面積，則創下全球單一個案最大量，連台北大巨蛋的屋頂也是用森鉅開發的鈦複合板。

森鉅在墨西哥也頗負盛名，首都墨西哥市La Mexicana Park旁的新開發區，所有大樓均採用他家的鋁塑複合板，堪稱是「森鉅複合板」大道。

這些運用於全球商業大樓帷幕外牆、高科技廠房的鋁塑複合板，為森鉅累積信譽與財務基礎，行銷全球40多個國家。

有鑑於鋁塑複合板進入門檻低，競爭者愈來愈多，1994年全球僅有七條複合生產線，2003年暴增到1000條以上，鄭憲松開始淡出低毛利紅海市場，轉而研發應用於路上貨櫃車廂的鋼塑複合板。

三兄弟為提升產品良率至99％，天天以廠為家，忙到半夜才回家小憩一會兒，再重回工作崗位；有時忙到清晨6點多，索性回家洗個澡，又繼續埋頭研究。三年期間，失敗超過上千次，終至成功。

森鉅拉高進入門檻，競爭者難以超越森鉅為何敢投入此市場？當時鄭憲松看準百億美元的北美貨櫃車廂市場，僅由美國第二大貨櫃車製造商Wabash獨霸，導致競爭對手都不願意向Wabash採購鋼塑複合板，遂於2005年聚焦此空缺市場。

但北美國家對道路及人身安全的要求很高，新品上路前，須經嚴格測試，森鉅送樣給客戶的測試時間長達近四年，2010年客戶才開始大量下單，森鉅也在2015年勇奪「北美市占率第一」的寶座。

近10幾年來，高毛利的鋼塑複合板商機浮現，日本、韓國、中國等廠商也積極搶進，卻囿於技術無法突破，都在二、三年後撤退，森鉅靠著創新研發，一直保持「全球貨櫃車廂鋼塑複合板最大供應商」的地位。

三兄弟所憑藉的，正是鋼塑表面處理、塑膠及金屬壓出的整平技術，以及模組化設計降低成本、自動化生產等優勢，藉此拉大與競爭者距離。

即便已是北美市占第一，森鉅為擴展事業版圖及分散營運風險，開始深耕中國、印度、英國等市場。

其中，又以中國大陸最具潛力，每天南來北往的貨車無以計數，車廂多使用實心鋁板、鋼板、蜂巢板等材質，笨重又耗油。隨著中國經濟起飛，開始重視市容及道路安全，也希望馳騁於公路的貨車車廂能變成美麗的風景線，而森鉅的產品剛好能滿足市場所需。

毫無疑慮，中國大陸將是森鉅重要的成長動能。

不斷創新的森鉅又聚焦太陽熱能材料產業，成立安森、陽昇兩家公司，研發出高反射鋁板、高效能集熱管，集中太陽熱能來源以發電產生熱水，以自家廠房裝光導管為例，三年就可回本。「我無法阻擋別人競爭，只能研發新商品，拉開與同業距離，」鄭憲松說，安森成立沒多久，隨即被德國第一大廠看上，主動要求入股。

2003年，森鉅為打入美國貨櫃車廂的鋼塑複合板市場，主動申請上櫃。17年後的今天，再也不用靠上市櫃來鍍金了，僅管證交所年年希望森鉅轉上市，三兄弟卻不為所動，持續研發新產品、開拓新市場，並不想藉高股價而凸顯企業與自身的價值。

低調務實的鄭家三兄弟，正是台南中小企業的典範代表之一。

XXENTRIA TECHNOLOGY – Spirit of Innovation

After 25 years in business, Xxentria knows how to weather life’s occasional storms and has gained a hard-earned reputation for its reliability and practical approach to unforeseen challenges. From the very outset, it has taken on full responsibility for every aspect of its operations, from research and development to both production and finance. At the same time, it has never lost its sense of adventure or its spirit of innovation, and is constantly looking for new opportunities.

This combination of courage and consistency, along with its streamlined communication system that means it can react quickly to any problems, has helped Xxentria to build long-term relationships with its customers and to develop new products based on their needs.

Because we work very closely with our customers and can react quickly, we deliver great customer service as well as strong R&D support,” says CEO Howard Cheng. “We are a very reliable partner that not only provides great products but also total solutions.”

Not content with the status quo, Xxentria is always looking to improve its range of products and to increase their environmental sustainability. The development of its G-BOND galvanized steel composite materials for semitrailer body is a case in point. Already valued by its customers for its lightweight and impact resistance, this has recently been supplemented by the development of the A-BOND high tensile aluminum composite materials, which offer a 50% reduction in weight compared with the conventional trailer body, thereby decreasing fuel consumption and carbon emissions. Beyond the product itself, Xxentria has utilized recycled plastics to reduce costs and more importantly, to contribute to environmental protection, in line with its motto “Low Waste. High Efficiency.”

“With streamlined production from raw materials to finished products,” the CEO says, “we know how to turn these materials into useful products for our customers and minimize the impact on the environment.”

In response to advances in technology, Xxentria has also broken away from the traditional manufacturing industry concept and its focus is no longer only on equipment optimization. Today, it has implemented several large-scale robots and has widely utilized various types of sensor system, which will help it collect data and build databases so that the company can establish its own manufacturing execution system (MES) and supervisory control and data acquisition system (SCADA). Nor is the team’s focus confined to the field of engineering; it has now begun to combine marketing and financial analysis with loop computing to achieve the most efficient and accurate equipment development and process optimization.

Today, Xxentria has achieved 60% market share in the U.S. while G-BOND sales are increasing in both Europe and China. The company is looking forward to more people using such energy-saving products to protect the environment. In 2016, the Chinese government issued new vehicle regulations to create a safer and more efficient transportation environment, which could require as many as 1.5 million semitrailer trucks to be replaced. Xxentria is committed to supporting this booming market to implement the new regulations in the most appropriate way, and to work with Shenzhen-based China International Marine Containers and other major trailer suppliers to open up the Chinese market.

In addition to materials for semitrailer bodies, Xxentria has established a multifunctional physical vapor deposition (PVD) production line through a joint venture with Alanod , a global leader in high reflective surface-finished aluminum. Xxentria believes that through this innovative technology, it can develop more energy-efficient products that can be used in the solar, lighting, and architecture industries not only to save but also to create energy.

With its solid business foundation and continual spirit of innovation, Xxentria expects continuous improvement and will remain a reliable partner to both its customers and investors. Xxentria also takes care of its employees while ensuring the interests of shareholders, and continues to protect the earth's environment.